Joico | Color Intensity | Direct Coloring
Joico | Color Intensity | Direct Coloring
Vibrant colors that last
Explore the Joico Color Intensity, a range of ultra-concentrated pigments designed to create spectacular results that last up to 20+ shampoos*. Thanks to its intermixable formula, you can apply the color directly from the tube or mix the shades together for endless creative possibilities. No developer required.
Why you'll love it
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Intense and vibrant colors, long-lasting
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Hair reconstruction for visibly healthier hair after each application
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Enriched kukui nut oil for deep nourishment and amplified shine
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Intermixable shades for limitless creativity
Ideal for
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Bold and personalized looks
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Creative coloring techniques
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People looking for a direct color that is easy to apply
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Intense and long-lasting results with integrated hair care
*Depending on hair care habits, history and texture
** For optimal results, use with the range K-PAK Color Therapy
Free Canada Post Express Delivery from $99 purchase, before taxes.