Joico | Defy Damage | Protective Treatment
Joico | Defy Damage | Protective Treatment
Thermal & UV protective shield ☀️🔥
Your daily ally against external aggressions
Le Defy Damage Protective Shield is a true protective hero that works before every style to defend your hair against heat, UV rays, and pollution. Its advanced formula strengthens the hair fiber from the inside out, preserving color and shine for vibrant, healthy hair.
Key Benefits 🌟
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Daily protection against heat, UV rays and pollution
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Makes hair 4x more resistant to breakage during thermal styling*
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Preserves the shine and hold of the color
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Leaves hair soft, shiny and visibly healthy
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Certifié PETA Global Animal Test–Free 🐰
*Tested against breakage when combing on damaged hair.
How to use 💆🏼♀️
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Apply a small amount to damp hair before drying.
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Distribute evenly over the lengths and ends.
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Proceed with usual styling.
👉 Pro tip: Use it before every blow-dry or use of an iron for an optimal protective barrier.
Ingredients & Technology 💎🌿
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SmartRelease Technology → Continuous release of a repairing trio: rosehip oil, arginine and keratin to strengthen, protect and repair.
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Protective lipid → Imitating the hair's natural lipid, it acts as a first defense against thermal, chemical and UV damage.
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Moringa oil → Rich in antioxidants (vitamins A & E) and minerals, it brings shine, softness and resistance to the hair.
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arginine → Smart molecule that helps strengthen capillary bonds and promote their renewal.
Result
✅ Hair protected from daily aggressions
✅ Vibrant color that lasts longer
✅ Visible shine and softness from the first application
Free Canada Post Express Delivery from $99 purchase, before taxes.