Joico | Blonde Life | High Performance Powder Bleach - 53 Karat
Joico | Blonde Life | High Performance Powder Bleach - 53 Karat
Joico | Blonde Life | High Performance Powder Bleach - 53 Karat
Joico | Blonde Life | High Performance Powder Bleach - 53 Karat
Joico | Blonde Life | High Performance Powder Bleach - 53 Karat
Joico | Blonde Life | High Performance Powder Bleach - 53 Karat

Joico | Blonde Life | High-Performance Powder Bleach

$53.99 Sales Save
Format 454g | 1lb

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Joico | Blonde Life | High-Performance Powder Bleach

The blonde you love, now with sustainable packaging

La Blonde Life Lightening Powder retains the same high-performance formula that made it a hit, but now comes in eco-friendly packaging made from 100% recycled fiber cardboard. Capable of lightening up to 9+ shades In record time*, it strengthens hair bonds for strong blondes, reduces breakage**, and eliminates the need for additives. Can be used on or off the scalp, it leaves hair visibly healthy and shiny.

Fast and spectacular results

  • To 9+ levels of lightening in 60 minutes or less

  • Strengthens hair and reduces breakage by over 54%**

  • Fast, even lightening, on or off the scalp

  • Exceptional shine and optimal conditioning

  • Enriched with oils of just right and monoi to nourish and protect

Ideal when…

  • You want a light blonde without compromising the health of your hair

  • Your client wants a vibrant blonde in one service

  • Looking for fast lightening and reinforced fiber

  • You want to preserve shine and moisture throughout the process

How to use

Off the scalp : Mix 1 part powder to 1 to 2 parts Joico developer (10, 20, 30 or 40 volume) until desired consistency is achieved.

On the scalp : Mix 1 part powder to 2 parts Joico developer (10 or 20 volumes). Do not use 30 or 40 volume developer on the scalp.

Exposure time: up to 60 minutes or until desired lightening, without heat.

After the service

  • Rinse thoroughly, wash with Blonde Life Brightening Shampoo

  • Apply Blonde Life Brightening Mask for 5 minutes, rinse

  • For enhanced protection against damage, use Joico Defy Damage ProSeries 1 & 2 before and after coloring


*Compared to other Joico lighteners
** Reduced breakage when styling damaged hair with Blonde Life Brightening Masque vs. a non-conditioning bleach

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Delivery time 48 hours.

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(819) 243-4555 or info@53karat.ca