Joico | Blonde Life | High-Performance Powder Bleach
Joico | Blonde Life | High-Performance Powder Bleach
The blonde you love, now with sustainable packaging
La Blonde Life Lightening Powder retains the same high-performance formula that made it a hit, but now comes in eco-friendly packaging made from 100% recycled fiber cardboard. Capable of lightening up to 9+ shades In record time*, it strengthens hair bonds for strong blondes, reduces breakage**, and eliminates the need for additives. Can be used on or off the scalp, it leaves hair visibly healthy and shiny.
Fast and spectacular results
-
To 9+ levels of lightening in 60 minutes or less
-
Strengthens hair and reduces breakage by over 54%**
-
Fast, even lightening, on or off the scalp
-
Exceptional shine and optimal conditioning
-
Enriched with oils of just right and monoi to nourish and protect
Ideal when…
-
You want a light blonde without compromising the health of your hair
-
Your client wants a vibrant blonde in one service
-
Looking for fast lightening and reinforced fiber
-
You want to preserve shine and moisture throughout the process
How to use
Off the scalp : Mix 1 part powder to 1 to 2 parts Joico developer (10, 20, 30 or 40 volume) until desired consistency is achieved.
On the scalp : Mix 1 part powder to 2 parts Joico developer (10 or 20 volumes). Do not use 30 or 40 volume developer on the scalp.
Exposure time: up to 60 minutes or until desired lightening, without heat.
After the service
-
Rinse thoroughly, wash with Blonde Life Brightening Shampoo
-
Apply Blonde Life Brightening Mask for 5 minutes, rinse
-
For enhanced protection against damage, use Joico Defy Damage ProSeries 1 & 2 before and after coloring
*Compared to other Joico lighteners
** Reduced breakage when styling damaged hair with Blonde Life Brightening Masque vs. a non-conditioning bleach
Free Canada Post Express Delivery from $99 purchase, before taxes.


