Joico | Blonde Life | Lightening Cream
Joico | Blonde Life | Lightening Cream
Fast platinum blonde and visibly healthier hair
Go bright blonde in record time with the Blonde Life Crème Lightener, Joico's fastest* bleaching cream. Capable of lifting up to 9+ levels, it strengthens hair bonds, reduces breakage by 77%** in just one application, and leaves hair shiny, soft, and strong. Useable on or off the scalp, it offers total flexibility to create looks ranging from balayage to platinum blonde.
Powerful and safe results
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Lightening up to 9+ levels
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Reduction of breakage 77% in a single treatment**
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Stay-wet formula, providing flexible viscosity and optimal control
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Easy application, quick rinsing
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Hair 4x more resistant to breakage**
Ideal when…
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You want a light, luminous blonde while minimizing damage**
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You want to combine speed and hair health
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Are you looking for a versatile formula suitable for all techniques: balayage, ombré, sombré, babylights?
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You must protect the fiber for double-process blondes
How to use
On the scalp
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Mixture: 1 part cream to 1 to 2 parts Joico 10 or 20 volume developer
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Do not use 30 or 40 volumes on the scalp
Off the scalp
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Mix: 1 part cream to 1 to 2 parts Joico 10, 20, 30 or 40 volume developer
Exposure time: up to class or until desired level is reached, without heat
After the service
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Rinse thoroughly, wash with Blonde Life Brightening Shampoo
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Apply Blonde Life Brightening Mask for 5 minutes, rinse
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For optimal protection against damage, use Joico Defy Damage ProSeries 1 before color and ProSeries 2 after the service
- Compared to other Joico bleaching creams
** Reduced breakage when styling damaged hair with Blonde Life Brightening Masque vs. bleaching without conditioning
Available in 300g format.
Free Canada Post Express Delivery from $99 purchase, before taxes.