Joico | Defy Damage | In a Flash | 7-Second Restorative
Joico | Defy Damage | In a Flash | 7-Second Restorative
7-Second Bond Builder – Express reconstructive treatment
Visible transformation in 7 seconds ⚡
Need stronger, silkier hair? in the blink of an eye? The Defy Damage In a Flash is a revolutionary treatment that works in just 7 seconds. Thanks to its liquid formula which transforms into a cream, it penetrates to the heart of the hair fiber to rebuild bonds, strengthen hair and reduce breakage – without adding weight.
Key Benefits
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To 20X more resistance to breakage*
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Creates new connections and strengthens the hair structure
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Visible and touchable results from the first use
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Leave the hair silky, soft and easy to style
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Safe for color-treated hair 🎨
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Silicone free
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Certifié PETA Global Animal Test–Free
* Tested against breakage when combing on damaged hair vs. untreated
How to use 🚿
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Wash hair with the Defy Damage Protective Shampoo.
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Apply In a Flash directly on the hair, from mid-lengths to ends (avoid the roots).
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Massage until the liquid becomes creamy.
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To let do Only 7 seconds, then rinse.
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Style as usual.
💡 Pro Tip : Perfect for a express treatment between two salon appointments or to restore strength to hair weakened by coloring and heat.
Ingredients & Technology 🌱💎
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Bond-Building Technology → Strengthens hair fibers and repairs internal bonds for visibly healthier hair.
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Liquid Keratin → An essential building block of hair, it replaces lost proteins for better resistance and elasticity.
Result
In only 7 seconds, your hair becomes:
✅ Stronger
✅ More resistant to breakage
✅ Softer and shinier
Free Canada Post Express Delivery from $99 purchase, before taxes.