Joico | Blonde Life | Purple Shampoo
Joico | Blonde Life | Purple Shampoo
Neutralizing Purple Shampoo for Cool Blonde Hair ❄️💜
Neutralizes brassy tones & keeps your blondes icy ✨
Le Blonde Life Violet Shampoo is the secret to flawless cool blondes. Its SLS/SLES sulfate-free formula gently cleanses while instantly neutralizing yellow and brassy tones. The result: luminous, fresh, and shiny hair, just like you just stepped out of the salon.
Key Benefits 🌟
-
Immediately neutralizes unwanted brassy tones
-
Revives and brightens cool blondes
-
Protects and nourishes fragile and bleached hair
-
Gently cleanses with a rich, creamy lather
-
Formulas SLS/SLES Sulfates Free aggressive
-
Certifié PETA Global Animal Test–Free 🐰
How to use 💆🏼♀️
-
Apply on wet hair.
-
Lather and leave on for 1 to 3 minutes depending on the desired intensity.
-
Rinse thoroughly.
-
For optimal results, use 2 to 3 times per week and supplement with the Blonde Life Violet Conditioner.
Ingredients & Technology 💎🌿
-
arginine → Essential amino acid that strengthens hair fiber and helps repair hair from the inside.
-
Monoi Oil → Exotic blend of coconut oil and tiare flower, which nourishes, smooths frizz and boosts shine.
-
Tamanu Oil → Rich in omega-6 and -9, it intensely hydrates, protects against UV rays and prevents breakage.
-
SmartRelease Technology → Continuous release of Rosehip Oil, Arginine and Keratin to repair, strengthen and protect against damage from daily styling.
Result
✅ Cool, luminous, brass-free blondes
✅ Softer, nourished and protected hair
✅ Brilliant shine and blonde that stays pure longer
Free Canada Post Express Delivery from $99 purchase, before taxes.


